Our Business Model

In its early years the American enterprise was a mixture of strong competition and an ethic of cooperation, of pulling together. A desire for excellence fueled competition. The necessities of survival made cooperation essential.

Our business model is grounded in two simple ideas. First, there do not have to be losers in order for there to be winners. Second, collaborative business relationships are more efficient and productive than adversarial ones. In other words, when our collective efforts are channeled toward positive outcomes we generate more positive benefits for all involved.

At Primus Advisors, we do two things well:

	We help you and your advisors make smart financial choices.
	We collaborate with other professionals to bring you practical tools for implementing your choices.

It all starts with the choices you make. Your choices determine your actions. And your actions produce the outcomes you are presented with.